WUTH had plenty of organ donors but many donors didn’t inform relatives that they were a donor, thus jeopardising their wishes of being a donor if they passed away.

With a difficult subject, the focus was put on where people were when they told their loved ones they were a donor. 

Social media was used to engage people and ask them where they were when they told their loved ones they were a donor. Some of these were then turned into an eye-catching ad campaign.